TAG Heuer is the second largest luxury watch brand from Switzerland and is especially known thanks to its sports watches for both men and women. The watch brand played a leading role in the development of the chronograph. Founder of the watch brand TAG Heuer is Edouard Heuer. He started the Heuer brand in 1860 when he was twenty years old. Heuer was known by the development of a new system to wind the movement through the crown. Until that moment, people used a key for winding a watch. In 1882, Heuer invented the stopwatch or chronograph. The watch brand has always remained in the hands of the Heuer family.

It took until 1985 before the abbreviation TAG was added to the Heuer name. This was the moment that, two Heuer family members sold the company to Techniques d'Avant Garde. Abbreviated TAG.

The brand TAG Heuer is available at our Schaap en Citroen jewellery stores in Amsterdam, Den Bosch, The Hague, Groningen, Haarlem, Rotterdam, Utrecht and Watch City.